Shape the idea
Turn early thoughts into clear offers, pages, journeys, briefs and practical next steps.
Ideas, products and useful digital systems
Building practical things that help people move faster.
I work across food-tech, community impact, local business marketing, AI-assisted workflows and digital products. The aim is simple: turn messy ideas into useful tools, clear websites and working systems.
What I do
Clear thinking, useful design, working prototypes.
Build the first version
Create quick sites, prototypes, dashboards and forms so people can react to something real.
Make it usable
Improve copy, structure, design, mobile behaviour and the small details that make work flow.
Project workspace
Selected projects and experiments.
Fuudle
A food-tech app for reducing waste, planning meals and making better use of what is already at home.
iBanana
A playful AI marketing assistant concept for local businesses that need websites, print and campaigns.
Fuudle Foundation
Discovery work around food support, cooking confidence, redistribution and community impact.
Community Prototypes
Fast web prototypes for clubs, charities, local services and operational teams.
Contact