Founder & Product Builder
Fuudle, Ghost Software and other AI-enabled ventures built around practical market gaps.
Founder brand / commercial operator / advisor
Founder. Operator. Commercial Strategist. Builder of Ideas.
Martyn Green helps turn ambitious ideas into real-world businesses, products, partnerships and commercial momentum across technology, property, food innovation and community-led regeneration.
Currently thinking like a
Founder
Opening story
A rare mix of commercial experience, founder energy and real-world delivery.
Martyn has spent his career launching developments, leading sales and marketing strategies, building businesses, creating software products, advising organisations and spotting opportunities others miss.
The thread is practical momentum: take the loose idea, the half-built product, the stalled development, the community opportunity or the messy commercial problem, then shape it into something people can understand, buy, fund, back or use.
What Martyn does
Commercial thinking with founder wiring.
Commercial Growth & Sales Strategy
Sales launches, marketing strategy, revenue generation, partnerships and go-to-market.
Residential Property & Placemaking
Major residential launches, development consultancy, resident engagement and regeneration.
Board, NED & Advisory Work
Governance, housing association experience, leadership, challenge and strategic support.
Featured ventures
Ideas with a commercial engine underneath.
AI-powered food technology.
Helping people cook smarter, reduce food waste and make better use of ingredients already at home.
Property reporting product.
Inspection and reporting software created for inventory clerks and agents who needed sharper workflow.
Community-led regeneration.
Place promotion, events, funding energy and local business engagement around a town with momentum.
AI, funding intelligence and community tech.
Early-stage product ideas where local need, commercial insight and useful automation overlap.
Experience timeline
From major residential schemes to founder-led technology.
Partner and senior property background across agency, consultancy, sales and residential development.
Experience around JLL, King Sturge, Countrywide and Muse Places style residential launches and placemaking work.
Involved in launches and sales across One Park West, Mann Island, Atelier, Valette Square and other major schemes.
Created property inspection/reporting software for real operational pain in the lettings and inventory market.
Housing, NED and advisory experience bringing governance, challenge and practical commercial judgement.
Founder journey building an AI-powered food app through product, SEIS, partnerships, creators and commercial learning.
New Brighton regeneration, local events, community audience growth and funding momentum.
Achievement signals
Proof points with the right level of caution.
Case studies
Where commercial judgement meets the sharp end.
Challenge: landmark residential launch. Role: sales and market positioning. Outcome: helped deliver momentum around a high-profile scheme.
Challenge: premium waterfront product. Role: residential sales strategy. Outcome: supported buyer confidence and scheme storytelling.
Challenge: place, product and audience alignment. Role: launch and sales input. Outcome: helped shape a clearer route to market.
Challenge: residential offer requiring clarity. Role: commercial and buyer-facing thinking. Outcome: supported sales direction.
Challenge: household food waste and meal planning. Role: founder. Outcome: app, brand, partner and creator ecosystem in motion.
Challenge: clunky inventory reporting. Role: product creator. Outcome: working software for clerks and agents.
Why people work with Martyn
Fast read. Clear direction. No theatre.
Spots opportunity quickly.
Understands sales, marketing and people.
Turns loose ideas into structured action.
Comfortable with founders, boards, investors and communities.
Uses AI practically, not theoretically.
Brings energy, honesty and commercial realism.
Ways to work together
Short, sharp help for people building something that matters.
Personal brand
Commercial brain. Founder heart. Community instinct.
Martyn brings resilience, humour, practical leadership and a useful lack of preciousness. He is comfortable in the room with boards, founders, developers, residents, investors, volunteers and local business owners because the work is usually the same: listen properly, find the angle, make it clear, then get moving.
Contact
I need to speak to this guy.
Use the form, email directly, or connect on LinkedIn. If it is early, messy or half-formed, that is usually the best time to talk.