Martyn Green having coffee — Most good ideas start with a conversation.

Just Me

I love building things.

Not just businesses.

Over the past 30+ years I've been lucky enough to be involved in some remarkable residential developments. At other times it has been an app, an AI product, a community project, a personal idea, or helping someone spot an opportunity they had not quite seen yet.

I've worked across property, technology, sales, marketing, care, education, charity and entrepreneurship. Different sectors, different challenges, but the same thread running through them all.

Curiosity. Understanding the issue, solving the problem, bringing the right people together and turning ideas into something real.

Outside work you'll usually find me with my family, supporting local projects, mentoring entrepreneurs, captaining my local snooker club, or working on the next slightly over-ambitious idea that probably started with the words...

'What if?'

I believe...

Great ideas deserve to exist. The best businesses are built around people. AI should make life simpler, not more complicated. Great places create great communities. Most good ideas start over coffee.

25+ years in property Founder of Fuudle Built software products Prince's Trust mentor Community volunteer

Property me

Building Places

Great developments are not created when the first buyer walks through the door. They begin much earlier, with hundreds of commercial decisions that shape whether people will want to live there.

Across my career in residential property, I've worked alongside developers, architects, marketing agencies and sales teams to help shape, launch and complete major residential developments across Liverpool, Salford, Manchester and the wider North West.

My role has often sat at the intersection of product, price, place and people: helping create saleable homes, building strong sales teams, shaping marketing strategies, advising on specification, planning launches, setting sales values and maintaining momentum from launch through to completion.

My role typically included

Commercial judgement from first idea to final completion.

Development Consultancy

I advise on apartment mix, layouts, buyer-valued features and market insight before, during and after launch.

Commercial Strategy

I create sales values, pricing structures, phased releases, launch timing and practical responses to market conditions.

Marketing Leadership

I manage creative agencies and shape positioning, brochures, CGIs, websites, advertising and launch campaigns.

Sales Leadership

I recruit and develop sales teams, build customer journeys and lead through reservations, exchanges and completions.

Launches & Global Reach

I plan launches, preview events, investor activity, bulk deals and international campaigns across multiple phases.

Stakeholder Management

I work with developers, architects, contractors, investors, agents and marketing teams as the commercial voice of the project.

Liverpool city centre

Liverpool ONE

Part of the city-changing regeneration story that reshaped Liverpool's retail, leisure and residential landscape.

Landmark regeneration Mixed-use destination Liverpool city centre

Explore Project

I worked within the commercial residential environment of one of the UK's most significant mixed-use regeneration schemes.
I helped position city-centre living as part of Liverpool's wider transformation.
I worked with sales, marketing and development stakeholders to support buyer interest and sales momentum.
I gained experience across residential sales strategy, launch planning and customer engagement within a high-profile destination.
I was part of a wider placemaking story that changed perceptions of Liverpool city living.

Liverpool city centre

One Park West

Premium residential living at the heart of Liverpool ONE.

Flagship address City-centre apartments Residential launch

Explore Project

I helped launch and commercially support one of Liverpool's most recognisable residential developments.
I managed sales activity and customer engagement from launch through later sales phases.
I worked with marketing agencies and development stakeholders to present the scheme to owner-occupiers, investors and international buyers.
I helped shape pricing, release strategy, buyer messaging and launch activity.
I supported sales momentum through events, campaigns, bulk opportunities and ongoing buyer relationships.
I contributed commercial insight into how the development was positioned within the wider Liverpool ONE regeneration story.

Salford

Novella, Salford

Premium riverside living overlooking the River Irwell in one of Greater Manchester's fastest-changing locations.

Riverside living Salford regeneration Premium apartments

Explore Project

I worked on the launch and sales strategy for a premium Salford residential scheme.
I managed sales activity, buyer engagement and customer journey from initial interest through to completion.
I worked with development and marketing teams to refine the proposition, specification and market positioning.
I helped create pricing, release and campaign strategies to support sustained sales momentum.
I supported investor, owner-occupier and wider buyer activity across multiple phases.
I was part of the continued evolution of Salford as a major residential destination.

Visit Novella

Salford

Atelier, Salford

Contemporary city living within one of Salford's most dynamic residential markets.

Contemporary design Urban living Salford growth

Explore Project

I worked on the commercial launch and sales strategy for the development.
I managed sales teams and marketing activity to maintain momentum from launch through completion.
I advised on product positioning, specification and buyer appeal.
I helped create pricing, phased release and customer engagement strategies.
I worked with both domestic and investor audiences.
I added to my wider experience across high-growth North West residential markets.

Salford

Valette Square, Salford

A distinctive residential scheme shaped around modern city living and long-term neighbourhood growth.

City living Buyer experience Commercial strategy

Explore Project

I worked alongside the developer and wider project team to shape the customer proposition.
I led sales strategy and onsite commercial activity.
I managed agency relationships, marketing direction and promotional activity.
I helped create pricing strategies and sales messaging.
I supported launch events, buyer engagement, reservations and completions.
I focused on balancing customer appeal with strong commercial performance.

01 / 05

My role has never simply been to sell homes. It has been to help create developments that people genuinely aspire to live in, bringing together developers, architects, marketers and sales teams to maximise both customer appeal and commercial performance.

Property brand experience

Worked with some of the UK's and world's leading property brands.

From global advisory and agency environments to major regeneration partners and housing organisations, my property career has been shaped around commercially serious places, teams and launches.

Global real estate advisory

Nationwide placemaking

UK residential property

Homes and communities

Innovator me

Building Products

Flagship venture

Fuudle. AI for the kitchen.

Fuudle wasn't built to help people cook. It was built to help solve one of the world's biggest everyday problems: good food being wasted because people do not know what they can make.

£25 per week Average UK household food waste Fuudle is built to help reduce.

I've always believed technology should solve real problems. Fuudle combines artificial intelligence, personalised recipe generation, food inventory management and meal planning to help households make better use of the food they already own.

Explore Fuudle

Ask FuudleInstant AI ideas Food VaultKnow what you have Smart ShoppingBuy what you need Meal PlannerBuild your week Recipe ScanSave family recipes Save MoneyWaste less food

What I learnt building Fuudle: the best products are rarely about clever technology alone. They are about making everyday life feel easier, cheaper and less wasteful.

Ghost Software

Property inspection and reporting software.

I created Ghost for inventory clerks, agents and property professionals who needed sharper reporting workflows.

Skizzey

Modern scoring and tournaments.

A sports scoring and tournament platform for clubs, players and organisers.

Voluntary me

Building Communities

Beyond commercial projects, I've played an active role in community-led regeneration, local events, sports club development and place promotion.

New Brighton Partnership

Local pride, events, place promotion, business engagement and regeneration energy.

Peers Club

Sport, volunteering, club development and the sort of community infrastructure that keeps places human.

Building People

I've mentored people through Prince's Trust support and personal development work, helping them find confidence, direction and momentum.

Just me

Where I Tend To Help

The bit that joins the other three together: practical judgement, useful questions and enough founder energy to get things moving.

We're launching a residential scheme.

We have an idea but don't know how to turn it into a product.

We need to understand how AI can help our business.

Our sales and marketing need sharper direction.

We need someone commercially minded on the board.

We're trying to bring a place, community or project to life.

Still me

Building What's Next

AI adoption Food waste Founder tools Marketing Brain Funding Intelligence Community technology People development Product experiments

In the Press

Coverage, context and public proof.

Place North West / PropertyJLL to dispose of West TowerRead article Place North West / PropertyResidential lettings surge in Manchester and LiverpoolRead article Place North West / PropertySt Paul's Square fully soldRead article Property Wire / PropertyLiverpool's West Tower development proves popularRead article Wirral Globe / TechnologyWirral man creates new food app to help stop food wasteRead article La Vida Liverpool / AIWirral entrepreneur's groundbreaking new food appRead article

Contact

Want to build momentum around something?

If it involves a place, product, business, board, community or slightly chaotic idea with potential, it is probably worth a conversation.