MG Martyn Green

Places shape people's lives.

I've been fortunate enough to help launch some remarkable ones.

Liverpool ONE
Liverpool ONEWorked on / launch and placemaking experience
One Park West
One Park WestHelped launch / residential sales experience
Novella Salford
Novella SalfordResidential and placemaking experience
Building places. Building businesses. Building products. Building communities. Building people. Building what's next.

Interactive career museum

For more than two decades I've helped launch places, build businesses, create technology and bring communities together.

This is not a traditional CV. It is a map of places, products, partnerships, software, community projects and commercial ideas Martyn has helped build, launch, shape or make happen.

Current lens Founder
Work with Martyn Explore Chapters Press Coverage

Chapter One

Building Places

Great developments are not created when the first buyer walks through the door. They begin much earlier, with hundreds of commercial decisions that shape whether people will want to live there.

Across a career in residential property, Martyn Green has worked alongside developers, architects, marketing agencies and sales teams to help shape, launch and complete major residential developments across Liverpool, Salford, Manchester and the wider North West.

His role has often sat at the intersection of product, price, place and people: helping create saleable homes, building strong sales teams, shaping marketing strategies, advising on specification, planning launches, setting sales values and maintaining momentum from launch through to completion.

Martyn's role typically included

Commercial judgement from first idea to final completion.

01

Development Consultancy

Advising on apartment mix, layouts, buyer-valued features and market insight before, during and after launch.

02

Commercial Strategy

Creating sales values, pricing structures, phased releases, launch timing and practical responses to market conditions.

03

Marketing Leadership

Managing creative agencies and shaping positioning, brochures, CGIs, websites, advertising and launch campaigns.

04

Sales Leadership

Recruiting and developing sales teams, building customer journeys and leading through reservations, exchanges and completions.

05

Launches & Global Reach

Planning launches, preview events, investor activity, bulk deals and international campaigns across multiple phases.

06

Stakeholder Management

Working with developers, architects, contractors, investors, agents and marketing teams as the commercial voice of the project.

Liverpool ONE

Liverpool city centre

Liverpool ONE

Part of the city-changing regeneration story that reshaped Liverpool's retail, leisure and residential landscape.

Landmark regeneration Mixed-use destination Liverpool city centre
Read Martyn's involvement
  • Worked within the commercial residential environment of one of the UK's most significant mixed-use regeneration schemes.
  • Helped position city-centre living as part of Liverpool's wider transformation.
  • Worked with sales, marketing and development stakeholders to support buyer interest and sales momentum.
  • Gained experience across residential sales strategy, launch planning and customer engagement within a high-profile destination.
  • Part of a wider placemaking story that changed perceptions of Liverpool city living.
One Park West

Liverpool city centre

One Park West

Premium residential living at the heart of Liverpool ONE.

Flagship address City-centre apartments Residential launch
Read Martyn's involvement
  • Helped launch and commercially support one of Liverpool's most recognisable residential developments.
  • Managed sales activity and customer engagement from launch through later sales phases.
  • Worked with marketing agencies and development stakeholders to present the scheme to owner-occupiers, investors and international buyers.
  • Helped shape pricing, release strategy, buyer messaging and launch activity.
  • Supported sales momentum through events, campaigns, bulk opportunities and ongoing buyer relationships.
  • Contributed commercial insight into how the development was positioned within the wider Liverpool ONE regeneration story.
Novella Salford

Salford

Novella, Salford

Premium riverside living overlooking the River Irwell in one of Greater Manchester's fastest-changing locations.

Riverside living Salford regeneration Premium apartments
Read Martyn's involvement
  • Worked on the launch and sales strategy for a premium Salford residential scheme.
  • Managed sales activity, buyer engagement and customer journey from initial interest through to completion.
  • Worked with development and marketing teams to refine the proposition, specification and market positioning.
  • Helped create pricing, release and campaign strategies to support sustained sales momentum.
  • Supported investor, owner-occupier and wider buyer activity across multiple phases.
  • Part of the continued evolution of Salford as a major residential destination.
Visit Novella
Atelier Salford

Salford

Atelier, Salford

Contemporary city living within one of Salford's most dynamic residential markets.

Contemporary design Urban living Salford growth
Read Martyn's involvement
  • Worked on the commercial launch and sales strategy for the development.
  • Managed sales teams and marketing activity to maintain momentum from launch through completion.
  • Advised on product positioning, specification and buyer appeal.
  • Helped create pricing, phased release and customer engagement strategies.
  • Worked with both domestic and investor audiences.
  • Added to Martyn's wider experience across high-growth North West residential markets.
Valette Square Salford

Salford

Valette Square, Salford

A distinctive residential scheme shaped around modern city living and long-term neighbourhood growth.

City living Buyer experience Commercial strategy
Read Martyn's involvement
  • Worked alongside the developer and wider project team to shape the customer proposition.
  • Led sales strategy and onsite commercial activity.
  • Managed agency relationships, marketing direction and promotional activity.
  • Helped create pricing strategies and sales messaging.
  • Supported launch events, buyer engagement, reservations and completions.
  • Focused on balancing customer appeal with strong commercial performance.

My role has never simply been to sell homes. It has been to help create developments that people genuinely aspire to live in, bringing together developers, architects, marketers and sales teams to maximise both customer appeal and commercial performance.

Property brand experience

Worked with some of the UK's and world's leading property brands.

From global advisory and agency environments to major regeneration partners and housing organisations, Martyn's property career has been shaped around commercially serious places, teams and launches.

JLL Global real estate advisory Muse Nationwide placemaking Countrywide UK residential property Magenta Living Homes and communities

Chapter Two

Building Products

Fuudle app concept Fuudle

AI-powered food app.

An AI-powered food app helping people reduce food waste, save money and make better use of the food they already have.

 Ghost Software

Property inspection and reporting software.

Created for inventory clerks, agents and property professionals who needed sharper reporting workflows.

 Skizzey

Modern scoring and tournaments.

A sports scoring and tournament platform for clubs, players and organisers.

Chapter Three

Building Communities

Beyond commercial projects, Martyn has played an active role in community-led regeneration, local events, sports club development and place promotion.

New Brighton Partnership
New Brighton Partnership

Local pride, events, place promotion, business engagement and regeneration energy.

Peers Club
Peers Club

Sport, volunteering, club development and the sort of community infrastructure that keeps places human.

Building People

Mentoring, Prince's Trust support and personal development work that helps people find confidence, direction and momentum.

Chapter Four

Building Opportunities

What Martyn is usually asked to help with.

We're launching a residential scheme.
We have an idea but don't know how to turn it into a product.
We need to understand how AI can help our business.
Our sales and marketing need sharper direction.
We need someone commercially minded on the board.
We're trying to bring a place, community or project to life.

Chapter Five

Building What's Next

AI adoption Food waste Founder tools Marketing Brain Funding Intelligence Community technology People development Product experiments

In the Press

Coverage, context and public proof.

Place North West / PropertyJLL to dispose of West TowerRead article Place North West / PropertyResidential lettings surge in Manchester and LiverpoolRead article Place North West / PropertySt Paul's Square fully soldRead article Property Wire / PropertyLiverpool's West Tower development proves popularRead article Wirral Globe / TechnologyWirral man creates new food app to help stop food wasteRead article La Vida Liverpool / AIWirral entrepreneur's groundbreaking new food appRead article
West Tower
West Tower appears here as press and supporting property context, not as an opening hero claim.

Contact

Want to build momentum around something?

If it involves a place, product, business, board, community or slightly chaotic idea with potential, it is probably worth a conversation.