Martyn Green having coffee — Most good ideas start over coffee.

I believe...

Great ideas deserve to exist. The best businesses are built around people. AI should make life simpler, not more complicated. Great places create great communities. Most good ideas start over coffee.

25+ years in property Founder of Fuudle Built software products Mentor Community volunteer

Just Me

I love building things.

Not just developments.

Over the past 30+ years I've been lucky enough to be involved in some remarkable residential developments. At other times it has been an app, an AI product, a community project, a personal idea, or helping someone spot an opportunity they had not quite seen yet.

I've worked across property, technology, sales, marketing, care, education, charity and entrepreneurship. Different sectors, different challenges, but the same thread running through them all.

Curiosity. Understanding the issue, solving the problem, bringing the right people together and turning ideas into something real.

Outside work you'll usually find me with my family, supporting local projects, mentoring entrepreneurs, captaining my local snooker club, or working on the next slightly over-ambitious idea that probably started with the words...

'What if?'

What I've learnt about myself: every meaningful opportunity in my life has started with curiosity. One question, one conversation or one idea has a habit of becoming the next chapter. These days, I trust curiosity far more than I trust having a perfect plan.

Property me

Building Places

Great developments are not created when the first buyer walks through the door. They begin much earlier, with hundreds of commercial decisions that shape whether people will want to live there.

Novella Salford beside the River Irwell — Novella, Salford. One of the North West residential schemes I have helped bring to market.

My development role includes

Commercial judgement from first idea to final completion.

Development Consultancy

I advise on apartment mix, layouts, buyer-valued features and market insight before, during and after launch.

Commercial Strategy

I create sales values, pricing structures, phased releases, launch timing and practical responses to market conditions.

Marketing Leadership

I manage creative agencies and shape positioning, brochures, CGIs, websites, advertising and launch campaigns.

Sales Leadership

I recruit and develop sales teams, build customer journeys and lead through reservations, exchanges and completions.

Launches & Global Reach

I plan launches, preview events, investor activity, bulk deals and international campaigns across multiple phases.

Stakeholder Management

I work with developers, architects, contractors, investors, agents and marketing teams as the commercial voice of the project.

Liverpool city centre

Liverpool ONE

Part of the city-changing regeneration story that reshaped Liverpool's retail, leisure and residential landscape.

Landmark regeneration Mixed-use destination Liverpool city centre

Explore Project

I worked within the commercial residential environment of one of the UK's most significant mixed-use regeneration schemes.
I helped position city-centre living as part of Liverpool's wider transformation.
I worked with sales, marketing and development stakeholders to support buyer interest and sales momentum.
I gained experience across residential sales strategy, launch planning and customer engagement within a high-profile destination.
I was part of a wider placemaking story that changed perceptions of Liverpool city living.

Liverpool city centre

One Park West

Premium residential living at the heart of Liverpool ONE.

Flagship address City-centre apartments Residential launch

Explore Project

I helped launch and commercially support one of Liverpool's most recognisable residential developments.
I managed sales activity and customer engagement from launch through later sales phases.
I worked with marketing agencies and development stakeholders to present the scheme to owner-occupiers, investors and international buyers.
I helped shape pricing, release strategy, buyer messaging and launch activity.
I supported sales momentum through events, campaigns, bulk opportunities and ongoing buyer relationships.
I contributed commercial insight into how the development was positioned within the wider Liverpool ONE regeneration story.

Salford

Novella, Salford

Premium riverside living overlooking the River Irwell in one of Greater Manchester's fastest-changing locations.

Riverside living Salford regeneration Premium apartments

Explore Project

I worked on the launch and sales strategy for a premium Salford residential scheme.
I managed sales activity, buyer engagement and customer journey from initial interest through to completion.
I worked with development and marketing teams to refine the proposition, specification and market positioning.
I helped create pricing, release and campaign strategies to support sustained sales momentum.
I supported investor, owner-occupier and wider buyer activity across multiple phases.
I was part of the continued evolution of Salford as a major residential destination.

Visit Novella

Salford

Atelier, Salford

Contemporary city living within one of Salford's most dynamic residential markets.

Contemporary design Urban living Salford growth

Explore Project

I worked on the commercial launch and sales strategy for the development.
I managed sales teams and marketing activity to maintain momentum from launch through completion.
I advised on product positioning, specification and buyer appeal.
I helped create pricing, phased release and customer engagement strategies.
I worked with both domestic and investor audiences.
I added to my wider experience across high-growth North West residential markets.

Salford

Valette Square, Salford

A distinctive residential scheme shaped around modern city living and long-term neighbourhood growth.

City living Buyer experience Commercial strategy

Explore Project

I worked alongside the developer and wider project team to shape the customer proposition.
I led sales strategy and onsite commercial activity.
I managed agency relationships, marketing direction and promotional activity.
I helped create pricing strategies and sales messaging.
I supported launch events, buyer engagement, reservations and completions.
I focused on balancing customer appeal with strong commercial performance.

01 / 05

What I've learnt helping launch residential developments: the most successful places aren't built around buildings. They're built around people, thoughtful design and a clear vision of how communities will live, work and grow.

Property brand experience

Over the years I have worked with some of the UK's and world's leading property brands.

From global advisory and agency environments to major regeneration partners and housing organisations, that experience has shaped how I think about commercially serious places, teams and launches.

Global real estate advisory

Nationwide placemaking

UK residential property

Homes and communities

Innovator me

Building Products

My brain has always had more ideas than hours in the day. AI is the first colleague that's managed to keep up!!!

Skizzey product interface — Skizzey. One of the product ideas built from a simple question: could this work better?

My innovator role includes

Every product starts with a question worth asking.

Problem First

I never start with technology. I start by understanding the problem, because the best products solve something people genuinely care about.

Rapid Experimentation

Ideas improve when they are tested. I prototype quickly, learn fast and refine continuously rather than waiting for perfection.

AI as a Creative Partner

AI has not replaced creativity. It has amplified it, helping me explore ideas, validate concepts and build products faster than ever before.

Product Thinking

Every feature should earn its place. Simplicity, usability and customer value always beat unnecessary complexity.

Commercial Reality

Innovation only matters if people use it. I balance creativity with practical commercial thinking from day one.

Always Iterating

Launching is not the finish line. Every product is a living thing that should keep evolving through feedback and new ideas.

Flagship venture

Fuudle

AI for the kitchen. Built to help households waste less food, save money and make better use of what they already have.

AI recipes Food waste Mobile app

Explore Product

Personalised recipe generation, food inventory and meal planning in one product.
Built around a real everyday problem: good food being thrown away because people do not know what they can make.
Developed as the flagship example of practical AI solving something useful at home.

Visit Fuudle

Property technology

Ghost Software

Inspection and reporting software created for property professionals who needed cleaner, faster workflows.

Property reporting Workflow software Built from experience

Explore Product

I created Ghost for inventory clerks, agents and property professionals.
The product came from seeing the same reporting friction repeatedly in the sector.
It reflects my habit of turning practical industry problems into useful tools.

Visit Ghost

Sport and clubs

Skizzey

A modern scoring and tournament platform for clubs, players and organisers.

Scoring Tournaments Club tools

Explore Product

Built around the needs of real clubs and players.
Designed to make scoring, competitions and tournament organisation easier.
Another example of product ideas starting from lived experience.

Visit Skizzey

01 / 03

What I learnt building apps: the best products are rarely about clever technology alone. They are about making everyday life feel easier, cheaper and less wasteful.

Voluntary me

Building People & Communities

Whether it's mentoring a young entrepreneur, helping regenerate a town, or volunteering at my local club, I've learned that small contributions made consistently can have an extraordinary impact.

New Brighton Partnership. Community work, local pride and practical regeneration energy.

My voluntary role includes

Stronger communities are built by people who choose to care.

Community First

The best projects begin by listening before leading. Understanding local people always comes before proposing solutions.

Helping Others Grow

Whether mentoring entrepreneurs or supporting colleagues, I enjoy helping people discover confidence they did not know they had.

Long-Term Thinking

Real community change rarely happens overnight. Consistency often achieves more than one-off initiatives.

Partnerships Matter

The most successful community projects happen when organisations, businesses and volunteers work towards the same goal.

Lead By Doing

I have always preferred rolling my sleeves up and getting involved rather than simply talking about change.

Success Shared

The most rewarding achievements are rarely personal. They are the moments when an entire community benefits.

Place and community

New Brighton Partnership

Local pride, events, place promotion, business engagement and regeneration energy.

Regeneration Local business Community pride

Clubs and volunteering

Peers Club

Sport, volunteering, club development and the sort of community infrastructure that keeps places human.

Snooker Bowls Club development

Building people

Mentoring

I've mentored people through Prince's Trust support and personal development work, helping them find confidence, direction and momentum.

Prince's Trust Confidence Momentum

01 / 03

What volunteering has taught me: the greatest legacy isn't the projects you complete. It's the people you encourage, the communities you strengthen and the opportunities you create for others.

Just me

Where I Tend To Help

The bit that joins the other three together: practical judgement, useful questions and enough founder energy to get things moving.

We're launching a residential scheme.

We have an idea but don't know how to turn it into a product.

We need to understand how AI can help our business.

Our sales and marketing need sharper direction.

We need someone commercially minded on the board.

We're trying to bring a place, community or project to life.

Just me

Joining the dots between people, ideas, timing and practical action.

Useful Questions

I help clarify what is really happening, what matters most and where the next sensible step sits.

Commercial Judgement

I bring a practical view of markets, people, momentum and what is likely to work in the real world.

Connecting People

I like bringing the right people into the room and helping useful conversations happen faster.

Founder Support

I understand the messy middle of ideas and can help founders turn energy into clearer action.

Board-Level Thinking

I can sit above the noise, look at direction and help challenge assumptions constructively.

Momentum

I tend to help things move from conversation to decision, then from decision to something real.

In the Press

Coverage, context and public proof.

Place North West / PropertyJLL to dispose of West TowerRead article Place North West / PropertyResidential lettings surge in Manchester and LiverpoolRead article Place North West / PropertySt Paul's Square fully soldRead article Property Wire / PropertyLiverpool's West Tower development proves popularRead article Wirral Globe / TechnologyWirral man creates new food app to help stop food wasteRead article La Vida Liverpool / AIWirral entrepreneur's groundbreaking new food appRead article

Contact

Want to build momentum around something?

If it involves a place, product, business, board, community or slightly chaotic idea with potential, it is probably worth a conversation.